Free HVAC Tool

Ad Spend Planner

Plan your advertising budget based on lead goals or revenue targets

Business Metrics

Enter your typical conversion metrics and job value

Expected Cost Per Lead ($)

HVAC average: $50-150

Lead Conversion Rate (%)

HVAC average: 20-30%

Average Job Value ($)

Your typical ticket size

Method 1: Target Lead Count

How much to spend to get a specific number of leads

Target Leads Per Month

Method 2: Target Revenue

How much to spend to hit a revenue target

Target Monthly Revenue ($)

Ad Spend Planning Tips for HVAC Companies

- Start with 5-10% of your target revenue as your ad budget
- Plan for seasonal fluctuations (higher spend in peak seasons)
- Allocate 60-70% to Google Ads, 20-30% to Local Services Ads, 10-20% to other channels
- Track ROI monthly and adjust based on actual performance

Want Help Planning Your Ad Campaigns?

Our HVAC marketing experts can create a custom advertising strategy and manage your campaigns for maximum ROI.