Google Ads That Generate HVAC Leads, Not Wasted Clicks
Specialist HVAC Google Ads management — Search, Performance Max, Display, and YouTube — engineered to drive bookable furnace, AC, heat pump, and maintenance leads in your service area.
Most HVAC Google Ads accounts leak money. Generic agencies use broad-match keywords, run city-state campaigns, and never separate emergency-intent traffic from research traffic — so cost-per-lead climbs and quality drops.
We've spent 20+ years building HVAC-specific paid search systems. Every campaign is structured around HVAC buyer intent: emergency repair, planned replacement, heat pump rebate research, and maintenance. The result is measurably lower cost-per-lead and higher booking rates.
How Our Google Ads Management Works
Separate campaigns for emergency repair, planned replacement, rebate research, and maintenance — each with its own bid strategy and creative.
Exact and phrase match for high-intent terms; ruthless negative-keyword lists pulled from 20+ years of HVAC PPC data.
Neighborhood-level bid modifiers so you spend more in the postal codes that book and less in the ones that don't.
Phone-call, form-fill, and booking-form conversions all tracked back to keyword and ad — so we optimize on revenue, not clicks.
Asset-group strategies that pull from your Google Business Profile, website, and creative library to win across Search, Maps, YouTube, and Discover.
Weekly negative keyword reviews, monthly creative refreshes, quarterly account audits — your account never goes stale.
What's Included in Our Google Ads Management
Account Audit & Restructure
Full diagnostic of your current Google Ads account. We rebuild campaign structure around HVAC buyer intent and kill the waste.
Keyword & Negative Strategy
Exact-match HVAC keyword lists by intent type, with a deep negative-keyword library that blocks irrelevant clicks before they cost you money.
Ad Copy & Extensions
Responsive Search Ads written specifically for HVAC conversion. All extensions deployed: call, location, sitelinks, callouts, structured snippets, lead forms.
Landing Page Optimization
Service-specific landing pages with call tracking, trust signals, and conversion-tested layouts. We don't send paid traffic to your homepage.
Conversion & Call Tracking
CallRail or equivalent tied to Google Ads. Every call, form fill, and booking traced back to keyword + ad — so we know what to scale.
Performance Max Setup
PMax campaigns with HVAC-specific asset groups and audience signals — the campaigns that win when configured correctly and waste money when not.
Monthly Reporting & Strategy
Real reports tied to revenue, not vanity metrics. Monthly strategy calls to plan the next 30 days based on what's working.
Who This Is For
- HVAC companies currently spending $2K-$50K/month on Google Ads and unsure where the money goes
- Contractors who've tried a general digital agency and felt the campaigns weren't truly HVAC-tuned
- Multi-city HVAC brands that need geographically segmented campaigns done right
- Established HVAC businesses ready to scale paid search aggressively as part of a multi-channel growth plan
Frequently Asked Questions
How much should an HVAC company spend on Google Ads?
Most established HVAC contractors spend $3,000–$15,000/month on Google Ads to maintain consistent lead flow. Startups can begin at $1,500–$3,000/month. The right budget depends on service area, average ticket size, and competition — we model this for you in our intake.
What's a good cost-per-lead for HVAC Google Ads in Canada?
Well-managed HVAC Google Ads campaigns in Canada produce $35–$90 cost-per-lead depending on city, service type, and seasonality. Emergency repair leads run higher; maintenance and tune-up leads run lower. We benchmark against 50+ HVAC accounts.
How is Google Ads different from Local Services Ads?
Local Services Ads (LSA) are pay-per-lead and require Google business verification. Google Ads (paid search) is pay-per-click and gives you more control over targeting and copy. Most successful HVAC contractors run both — we manage and integrate them.
Do you require a long-term contract?
No long-term lock-in. We work month-to-month after a 90-day commitment to allow campaigns to optimize. If you're not seeing results, we'll either fix it or part ways without penalty.
Stop Wasting Spend. Start Generating HVAC Leads.
Book a free Google Ads audit. We'll show you exactly where your account is leaking money and what we'd do differently.
Or email Trades@Sedighi.ca