PPC Across Every Platform — Managed as One System
Multi-platform PPC management for HVAC: Google Ads + Microsoft/Bing Ads + Meta + YouTube + LinkedIn (commercial). One strategy. One reporting view. One optimization team.
Single-channel PPC is fragile. When Google Ads CPC spikes in July, contractors locked into one platform pay 40% more for the same lead. Multi-platform PPC spreads risk and captures intent everywhere customers search.
We manage the full PPC stack — Google Ads, Microsoft/Bing, Meta, YouTube, and LinkedIn for commercial HVAC — as a coordinated system. Budget shifts to the cheapest converting channel automatically. Reporting is unified. Strategy is integrated.
How Our HVAC PPC Management Works
Google + Bing + Meta + YouTube + LinkedIn managed as one coordinated system, not silos.
One reporting dashboard across every channel — cost-per-lead, conversion rate, revenue attribution all in one view.
Spend flows to the cheapest converting channel automatically. No more guessing platform mix.
Brand-consistent ad creative deployed across every platform with platform-specific optimization.
Per-platform bid strategies tied to actual booked-job data, not just clicks or form fills.
20+ years of HVAC negative-keyword lists deployed across every platform from day one.
What's Included in Our HVAC PPC Management
Full PPC Audit
Audit of every platform you're currently on. Restructure plan with budget reallocation recommendations.
Campaign Buildout
Restructured campaigns on Google Ads, Bing, Meta, and (if applicable) YouTube + LinkedIn.
Cross-Platform Reporting
Unified reporting dashboard tied to call/form/booking conversions across every channel.
Weekly Optimization
Weekly optimization passes: bid adjustments, negative keywords, creative refresh, audience tweaks.
Landing Page Optimization
Service-specific landing pages with platform-aware copy and creative.
Monthly Strategy
Monthly strategy call to plan the next 30 days based on what's working.
Who This Is For
- HVAC contractors running PPC on only one platform and leaving traffic on the table
- Established companies spending $10K+/month across multiple ad platforms without unified strategy
- Multi-location HVAC brands needing coordinated PPC across cities and platforms
- Contractors who've worked with single-platform agencies and want true multi-channel expertise
Frequently Asked Questions
What's the difference between PPC management and just Google Ads management?
Google Ads is one channel. PPC management spans Google + Bing/Microsoft + Meta + YouTube + LinkedIn — all coordinated. We have separate Google Ads and Microsoft Ads service pages for clients who want single-platform focus.
Do I need to be on every platform?
No — and we'll tell you which ones don't fit. Most HVAC contractors should run Google Ads + Meta + LSA. Bing typically adds 10-20% incremental volume at lower CPC. YouTube and LinkedIn are situational.
How is reporting unified across platforms?
We deploy CallRail or equivalent + cross-platform conversion tracking + a custom dashboard. Every call, form fill, and booking is attributed back to the originating platform and campaign.
What's the minimum spend?
Multi-platform PPC works best with at least $5,000/month in combined ad spend. Below that, single-platform Google Ads or LSA management is usually more efficient.
Run PPC as a System, Not a Pile of Channels
Book a free multi-platform PPC audit. We'll evaluate every channel you're on and outline the unified strategy.
Or email Trades@Sedighi.ca