Dominate the Google Guaranteed Pack
End-to-end Local Services Ads management for HVAC contractors — application, optimization, lead dispute, and review acceleration. Pay-per-lead, Google-vetted, and the highest-intent traffic on the platform.
Local Services Ads sit above every other ad on Google for HVAC searches. They're pay-per-lead — so you only pay when a homeowner actually contacts you. And the Google Guaranteed badge converts at 2-3× the rate of standard Google Ads.
But LSA is a minefield: bad leads, ranking volatility, license and insurance pitfalls, slow Google verification, and a dispute system most contractors don't know how to use. We handle all of it.
How Our Local Services Ads (LSA) Management Works
We handle the full Google Guaranteed application — license, insurance, background checks — and unblock the inevitable verification snags.
Strategic selection of services and service areas to maximize qualified lead flow and minimize wasted spend.
We dispute every legitimately bad lead. Most HVAC contractors leave 15-25% of their LSA spend on the table by not disputing.
Systematic review-request workflows that lift your LSA review count — the #1 ranking factor in the LSA pack.
Per-service bidding and budget pacing to capture the highest-value leads first when budget is constrained.
Lead-source attribution, booking-rate analysis, and weekly performance reporting tied to revenue, not just lead count.
What's Included in Our Local Services Ads (LSA) Management
Full Google Guaranteed Setup
End-to-end LSA application, license & insurance documentation, background-check coordination, and Google verification follow-through.
Profile Optimization
Service descriptions, area selection, business hours, and profile copy engineered for maximum match rate and ranking.
Review Strategy
Automated and SMS-based review request workflows that lift your LSA-counted review total — the most important ranking signal.
Lead Dispute Workflow
Every flagged lead reviewed and disputed where eligible. Average 15-25% of LSA spend recovered for active accounts.
Bid Strategy
Per-service bid management, weekly performance review, and bid adjustments based on conversion data — not Google's defaults.
Monthly Reporting
Clean monthly reports tied to bookings, jobs, and revenue. Strategy call every 30 days.
Lead Routing & Tracking
Optional integration with CallRail and your CRM so every LSA lead lands in your sales pipeline within seconds.
Who This Is For
- Licensed and insured HVAC contractors ready to be Google Guaranteed
- Established HVAC businesses with a clean track record (no major complaints)
- Companies whose primary service area has active LSA inventory (most Canadian cities qualify)
- Contractors who want pay-per-lead economics over pay-per-click risk
Frequently Asked Questions
How long does Google Guaranteed verification take?
Typical verification timelines run 2–6 weeks depending on your province and the speed of background-check vendors. We coordinate every step and follow up on Google's behalf so you don't sit waiting.
How much do HVAC Local Services Ads cost?
LSA is pay-per-lead. HVAC leads in Canada typically run $35–$95 per qualified lead depending on city and service type. Most successful HVAC accounts run $2,000–$10,000/month in LSA spend.
What if I get a bad LSA lead?
Google allows lead disputes for wrong-service, spam, geographic mismatch, and several other categories. We dispute every eligible bad lead — typically recovering 15-25% of spend that contractors who don't dispute leave on the table.
Do I need LSA if I already run Google Ads?
Yes. LSA and Google Ads occupy different positions on the SERP and reach different intent. Running both is the dominant strategy for top-performing HVAC contractors — we structure them so they don't cannibalize each other.
Get Your HVAC Business Google Guaranteed
Book a free LSA strategy call. We'll evaluate eligibility, project lead economics for your market, and outline the 90-day path to top-of-pack placement.
Or email Trades@Sedighi.ca