Marketing Reporting Tied to Booked Jobs, Not Vanity Metrics
Professional analytics + reporting for HVAC contractors: Google Analytics 4, Looker Studio dashboards, multi-channel attribution, and CRM-integrated revenue reporting. Know what works. Stop guessing.
Most HVAC contractors get monthly reports full of impressions, clicks, and follower counts — and zero answers to the question that actually matters: 'Which marketing dollars produced booked revenue?'
We build the analytics stack that connects marketing spend → leads → booked jobs → revenue. One dashboard. Real attribution. Clear next steps.
How Our HVAC Analytics & Reporting Works
Proper GA4 implementation with HVAC-specific events, conversions, and audience definitions.
Custom marketing dashboards in Looker Studio (formerly Google Data Studio) — one view across every channel.
Marketing data integrated with ServiceTitan, Housecall Pro, Jobber, FieldEdge, or your CRM for revenue attribution.
Track every lead from first touch through booked job — across Google, Bing, Meta, organic, GBP, LSA, direct mail, vehicle wraps.
CallRail or equivalent integrated so phone leads attribute back to source.
Reports aren't just sent — they're reviewed in a monthly strategy call with action items.
What's Included in Our HVAC Analytics & Reporting
Analytics Audit & Setup
Full audit of current analytics stack. GA4 rebuild, conversion event setup, and integration with all platforms.
Custom Looker Studio Dashboard
Branded dashboard with every channel, every campaign, and revenue attribution in one view.
CRM Integration
Marketing data piped to your CRM for revenue attribution. CRM data piped back to ad platforms for offline conversion tracking.
Call Tracking Setup
CallRail integration tied to GA4, Google Ads, and Looker Studio.
Monthly Reporting
Dashboard delivery + monthly strategy call. Action items, not just data dumps.
Quarterly Deep Dive
Quarterly deep-dive review across attribution, ROI, channel mix, and budget allocation recommendations.
Who This Is For
- HVAC contractors spending $5K+/month on marketing without true revenue attribution
- Established companies with too many vendors sending too many disconnected reports
- Multi-location HVAC brands needing unified reporting across cities
- Companies preparing for sale or investment who need clean marketing performance data
Frequently Asked Questions
Why is GA4 setup such a big deal?
GA4 is fundamentally different from Universal Analytics. Most HVAC sites have GA4 installed but not properly configured — wrong conversion events, missing enhanced ecommerce data, no audience definitions. Getting it right unlocks everything downstream.
Do you replace my CRM reporting?
No — we connect to it. Your CRM tracks jobs and revenue; we connect marketing data to it so you can see which campaigns produced which jobs.
What if I use multiple agencies?
Even better — unified reporting across multiple agencies is one of our highest-value use cases. We give you the single source of truth.
Cost?
Most analytics setup projects run $4,000-$12,000 upfront + $500-$2,000/month for ongoing management and reporting. ROI is typically immediate via reallocated marketing spend.
Know Which Marketing Actually Works
Book a free analytics audit. We'll evaluate your current setup, attribution gaps, and the unified-reporting plan to fix it.
Or email Trades@Sedighi.ca