SMS — The 98% Open-Rate Channel HVAC Underuses
Compliant SMS marketing for HVAC contractors: speed-to-lead text, appointment reminders, seasonal AC/furnace campaigns, 2-way SMS support, and review requests. CRTC + PIPEDA compliant for Canadian markets.
SMS hits 98% open rates within 3 minutes. Email hits 20% over 24 hours. Yet most HVAC contractors send no SMS at all — leaving the most effective customer communication channel on the table.
We build SMS programs that are compliant (CRTC + PIPEDA), wanted (opt-in only), and high-converting: speed-to-lead the moment a form is submitted, appointment reminders the day before service, seasonal campaigns when AC or furnace season hits, and 2-way SMS support so customers can text instead of calling.
How Our HVAC SMS Marketing Works
Auto-text the moment any inbound lead arrives. Lifts booking rate 30-50% on average.
Day-before and day-of appointment text reminders. Cuts no-show rate by 40%+.
Pre-AC season, pre-furnace season, and shoulder-season campaigns to your existing customer base.
Post-service review request via SMS — far higher click-through than email.
Customers can text your business number for quotes, service questions, or rescheduling.
CRTC + PIPEDA + Canadian Anti-Spam Legislation (CASL) compliant — proper opt-in, clear opt-out, and full consent tracking.
What's Included in Our HVAC SMS Marketing
SMS Platform Setup
Twilio, SimpleTexting, or platform of choice setup with your business number.
Compliance Framework
CRTC + PIPEDA + CASL compliance setup including opt-in language, consent records, and opt-out flow.
Speed-to-Lead Workflow
Auto-SMS triggered the moment any inbound lead arrives. Wired to your CRM.
Appointment Reminders
Day-before and day-of SMS reminders pulled from your service software.
Seasonal Campaign Calendar
Pre-built seasonal SMS campaigns timed to AC, furnace, and shoulder seasons.
Review Request Workflow
Post-job SMS review request — typically 3-5× higher click-through than email.
2-Way SMS Routing
Inbound customer texts routed to your CSR or sales team with auto-responses for after-hours.
Who This Is For
- HVAC contractors with active customer bases not being texted
- Companies with high no-show rates needing appointment reminders
- Businesses with slow lead response times where speed-to-lead SMS lifts booking rates
- Established contractors wanting to differentiate with modern customer communication
Frequently Asked Questions
Is SMS marketing legal in Canada?
Yes, with proper consent. Canadian Anti-Spam Legislation (CASL) requires express opt-in for marketing SMS. We build the consent framework, opt-in language, and audit-ready records.
What about transactional SMS (appointment reminders)?
Transactional SMS (appointment reminders, service confirmations, lead follow-ups for someone who contacted you) is generally allowed under implied consent. Marketing SMS (seasonal promotions, broadcasts) requires express opt-in.
What platform do you use?
Twilio for custom workflows, SimpleTexting for ease of use, or whatever's built into your CRM (ServiceTitan, Housecall Pro, GoHighLevel all have native SMS). We deploy what fits.
Cost?
Most HVAC SMS programs run $500-$2,500/month management plus per-message costs ($0.008-$0.04 per SMS). ROI from appointment reminders and speed-to-lead alone typically covers the entire program.
Reach Customers Where They Actually Look
Book a free SMS marketing audit. We'll evaluate compliance, current touchpoints, and outline the speed-to-lead + reminder + campaign workflow.
Or email Trades@Sedighi.ca