Recruit HVAC Technicians Before Your Competitors Do
Recruiting marketing for HVAC contractors — dedicated careers pages, paid recruiting campaigns on Indeed/Google/Meta, employer branding, and applicant nurture workflows. Hire faster with less reliance on staffing agencies.
The HVAC labor shortage isn't going away. The contractors who solve recruiting solve growth — every truck you can't staff is $300K-$600K in annual revenue you can't earn.
We treat recruiting like marketing: dedicated landing pages, paid acquisition campaigns to candidate audiences, employer brand content, and applicant nurture workflows. The same systems that win customers also win technicians.
How Our HVAC Recruiting Marketing Works
Dedicated careers pages per role (tech, installer, CSR, lead) with clear culture, comp ranges, and application paths.
Paid campaigns on Indeed, Google Ads, Meta, and TikTok targeting active and passive HVAC candidates.
Tech-spotlight videos, day-in-the-life content, and culture content that differentiates your shop from generic competitors.
Integration with Workable, Indeed Recruiter, BambooHR, or your existing ATS.
Automated email + SMS to applicants who don't get hired this time — building a future pipeline.
Direct outreach and content for Ontario and other Canadian trade school programs.
What's Included in Our HVAC Recruiting Marketing
Recruiting Strategy
Custom recruiting strategy by role and market. Where are the candidates? How do we reach them?
Careers Page Buildout
Dedicated careers pages per role with comp ranges, culture, benefits, and application paths.
Paid Recruiting Campaigns
Indeed + Google + Meta + TikTok campaigns targeting HVAC candidate audiences.
Employer Brand Content
Tech-spotlight, culture, and day-in-the-life content for social and careers pages.
ATS Integration
Integration with your applicant tracking system for clean application flow.
Applicant Nurture
Automated workflows for current applicants AND future-pipeline candidates not hired yet.
Monthly Reporting
Applications, qualified candidates, hired technicians, and cost-per-hire reporting.
Who This Is For
- Growing HVAC contractors needing to add 2-10+ techs per year
- Multi-location HVAC brands with constant recruiting needs across cities
- Companies tired of paying staffing agency fees ($15K-$30K per placed tech)
- Established contractors building long-term employer brand for sustained hiring
Frequently Asked Questions
Why use a marketing agency for recruiting?
Modern HVAC recruiting is digital marketing — paid acquisition, landing pages, nurture workflows. The same skill set that wins customers wins technicians. We integrate recruiting with your broader marketing program for efficiency.
What roles can you recruit for?
HVAC service techs, installers, CSRs, lead generators, dispatchers, and operations leadership. Specialty roles (commercial refrigeration, controls) take longer but are recruitable.
How long until I see qualified candidates?
Most HVAC recruiting campaigns produce qualified applications within 14-30 days of launch. Steady pipeline typically established by month 2-3.
Cost?
Most HVAC recruiting marketing programs run $2,500-$6,000/month management plus $1,500-$5,000/month in paid recruiting ad spend. ROI: typically $4K-$10K cost-per-hire vs. $15K-$30K via staffing agencies.
Solve Your HVAC Hiring Problem
Book a free recruiting marketing audit. We'll evaluate your current hiring funnel and outline the campaign + employer brand plan.
Or email Trades@Sedighi.ca