Social That Builds Brand AND Books Jobs
Social media marketing and paid social advertising for HVAC contractors — Facebook, Instagram, TikTok, and YouTube. Organic content that builds trust, paid campaigns that drive bookable leads.
Social media for HVAC isn't about going viral. It's about staying top-of-mind so homeowners think of you first when the furnace dies on a Saturday night — and providing the social proof Google and AI search engines look for when evaluating your business.
We run two tracks: organic content that builds your brand, trust, and Google-visible social presence; and paid social campaigns (Facebook, Instagram, TikTok) that generate measurable leads — especially for AC, heat pump rebates, and tune-up offers.
How Our HVAC Social Media Marketing Works
Monthly content calendars covering seasonal services, project showcases, team spotlights, and educational content.
Reels, photos, carousels, and short-form videos optimized for Facebook, Instagram, and TikTok algorithms.
Facebook and Instagram lead-gen campaigns for AC installations, heat pump rebates, and seasonal maintenance offers.
Comment, message, and DM management so prospects who reach out get a fast, brand-aligned response.
Educational and explainer videos that rank in YouTube search and double as web/landing-page assets.
Lead-source attribution from every paid campaign and conversion events from organic profile visits.
What's Included in Our HVAC Social Media Marketing
Channel Strategy & Audit
Channel-by-channel recommendation based on your service area, customer demographics, and business goals — not generic 'be on every platform' advice.
Monthly Content Production
8-20 organic posts per month per platform: photos, reels, carousels, and short videos. Brand-aligned and HVAC-specific.
Paid Lead-Gen Campaigns
Facebook + Instagram paid campaigns built around seasonal HVAC offers, rebates, and emergency-service positioning.
Community & DM Management
Response to all comments and DMs within business hours. Lead-routing for inquiries that come through social.
Video Production Support
Scripting and editing for short-form video. On-site shoot coordination for project showcases and team content (optional add-on).
Monthly Reporting
Reach, engagement, follower growth, paid campaign performance, and lead attribution — every month.
Who This Is For
- HVAC contractors who recognize social proof matters but don't have time to post consistently
- Established brands looking to expand awareness beyond search marketing
- Newer HVAC businesses building brand recognition from scratch
- Contractors running seasonal promotions (AC season, heat pump rebates) who want paid social to amplify them
Frequently Asked Questions
Which platforms should an HVAC company focus on?
Facebook and Instagram are the foundation — they reach the homeowner demographic and run the most cost-effective HVAC lead-gen ads in Canada. TikTok is increasingly valuable for younger first-time homeowner audiences. YouTube doubles as both social and SEO. We tune the channel mix to your specific market.
What's a realistic budget for HVAC social media?
Most HVAC clients invest $1,500–$5,000/month in content production and management, plus $1,000–$5,000/month in paid social ad spend. Lead economics vary by city but typically produce cost-per-lead in the $40–$120 range on paid social.
Do you handle video production?
We handle scripting, editing, and short-form video production using footage you provide (which we coach you to capture). Full on-site video shoots are an optional add-on for premium content.
How long until paid social produces leads?
Most well-targeted HVAC paid social campaigns start producing leads in the first 7–14 days, with cost-per-lead optimizing over the next 30–60 days as audiences and creative refine.
Build a Social Presence That Books Jobs
Book a free social audit. We'll evaluate your current social presence, paid campaign performance, and the channel mix that fits your market.
Or email Trades@Sedighi.ca